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World Amenities Goes EDM with Avicii Branding

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Custom collection for The Avicii Hotel Pop-Up

San Diego, Calif. (April, 2014)— Robanda Amenities, a division of diversified beauty manufacturer Robanda International, partnered with Grammy winner Avicii for a luxury hotel ‘pop-up’ concept. Developed for EDM fans during the Ultra Music Festival March 26 – 30, 2014, the SLS Hotel South Beach in Miami was rebranded to become ‘The Avicii Hotel’.

Using the new hotel logo, Robanda Amenities created a custom line of products exclusively for the hotel takeover. New toiletries design focused primarily on sleek black bottles with copper foil accents, tying in the luxury feel of the hotel property and the attitude of one of the world’s top DJs in the music industry.

“We are honored to have worked with not only an international Grammy winning musician, but also such an iconic hotel brand such as the SLS”,” says Mike Dunlap, National Sales Director for Robanda Amenities. “So many details went into the rebranding of the hotel, we loved being part of the process to give hotel guests & Avicii fans a one-of-a-kind experience.”

Robanda Amenities has quickly become a recognized global leader as creators and suppliers of luxury bath and body products to the hospitality industry.